Multi-currency sportsbook, Sportsbet.io along with Premier League team Watford have merged forces in eSports football, with a sleeve deal allowing fans to purchase club merchandise via Bitcoin. The bold new venture into cryptocurrency has Watford fans celebrating into fruition, with contributors to the sponsorship being able to purchase LED space shown live during matches, use of a box for eight people as well as exclusive limited-edition merchandise.
Player transfers via cryptocurrency like Bitcoin have attracted several Premier League clubs and have been trying the new payment method since last year. Bitcoin was actively used as a currency in the UK to buy football merch even on match days, according to the Dailymail.
Sportsbet.io will also be a sleeve sponsor, along with the Bitcoin logo which will appear on several lines of shirts from the next match. This season, seven Premier League clubs will be going through a trial run with Bitcoin and cryptocurrency as a means to expand payment methods in merch processing online and offline.
The seven teams include Tottenham Hotspur, Leicester City, Newcastle United, Southampton, Cardiff City, Brighton, and Crystal Palace. These teams agreed to set up digital wallets or accounts with an online trading platform that will eventually replace the pound sterling in the multi-billion pound transfer industry that keeps on growing. Aside from merch management, the bitcoin system will aid in better handling ticket touting and counterfeit merchandising, according to trading firm eToro.